4HM appoints Tech Trust for Japan
Published: ASIA
JAPAN: Japanese distributor Tech Trust has been appointed as the new exclusive distributor for broadcast brand 4HM. The agreement, effective immediately, was sealed at the recent InterBEE exhibition in Makuhari, near Tokyo, when 4HM appeared at the show for the first time, exhibiting the SAM-64 Madi monitor.
The agreement marks the first international expansion for the UK-based brand, which joins the Tech Trust portfolio alongside fellow broadcast brand Bel Digital Audio. Discussions between the companies reportedly began at the IBC exhibition in September.
‘We haven’t had distribution for 4HM in Japan before because we’re only now expanding our international distribution network,’ explained Craig Lovell. ‘I didn’t want to expand until we had a proven track record, which we now do. The brand might be new but we have a very good track record of applications and happy users and we already have Japanese broadcasters who have used these products.’
He added: ‘Tech Trust are geared up for the broadcast environment and already have a familiarity with Madi, so it was a natural fit. I have a lot of respect for everyone in the company and they’ve also been in the industry for a very long time.’
Tech Trust’s Jiro Iwano was equally enthusiastic regarding the agreement, describing the company as ‘very excited. It is easy to understand that the products are great. We’re very happy to be the distributor for these products in Japan.’