ACE to represent JoeCo in China
Published: ASIA
CHINA: UK-based manufacturer JoeCo has appointed Advanced Communication Equipment International Co Ltd (ACE) as the exclusive distributor of the BlackBox Recorder for China, Hong Kong and Macau. The appointment has been greeted by JoeCo managing director Joe Bull as an opportunity to establish the BlackBox Recorder in a ‘vast and as yet untapped region’.
Headquartered in Hong Kong, with regional offices in Beijing, Shanghai and Guangzhou, ACE is among the leading distributors and systems integrators in Greater China with a broad range of audio, A/V and lighting brands, most notably including the Harman Professional portfolio. The company recently celebrated its 30th anniversary.
‘We are extremely pleased to welcome ACE to our distributor network,’ enthused Joe Bull. ‘The company has a wealth of experience in different market sectors, which is key to establishing the JoeCo brand. We look forward to working closely with the team to develop our future business here.’
Following the announcement, ACE’s Rico Fung commented: ‘We are excited at the prospect of working with JoeCo in establishing its innovative product line in China. The BlackBox range of products is an excellent complement to our existing range of professional audio brands and technologies. Our customers expect increasingly advanced and integrated solutions and the inclusion of the JoeCo brand into our portfolio further enhances ACE’s ability to meet our customers’ expectations.’