Adam Hall opens Asia-Pacific office
Published: ASIA
ASIA: The Adam Hall Group, parent company to brands including LD Systems, Cameo Lighting, Palmer Audio and MI, and Defender Cable Protection, has announced the decision to extend activities in the Asia-Pacific region through a ‘significant investment in sales and customer service operations’. As a result, the group has opened a new regional subsidiary, Adam Hall Asia Pte Ltd.
‘Although Adam Hall is not new in Asia and has some good collaboration with distributors and clients in Singapore, Malaysia, the Philippines and other regions, a regional office and a face in the market was the missing link,’ explained Bodo Falkenried, business development manager.
Industry figure, S Sajeev joins the new office as director and head of APAC sales and will focus on extending awareness and adoption of the company’s brands and distribution lines across the region. He brings more than 25 years’ experience in the industry to Adam Hall from companies including Sennheiser, Behringer and Audio Technica, and has gained experience working in all major Asian territories.
‘Sajeev has great opportunities to improve Adam Hall’s presence all over Asia, especially to encourage growth in such countries as India, Indonesia, Thailand, Korea, Vietnam and in particular territories like China and Japan,’ commented CEO Alexander Pietschmann.
‘I am delighted to climb a further step in my career and to be part of the Adam Hall family to spearhead and establish its product and services in the region via a network of distribution partners, all of which share Adam Hall Group's way of doing reliable long-term orientated business.’ Mr Sajeev concluded. ‘Some of my first official acts will be the appointment of distribution partners in some areas.’