Adamson announces Real Music distribution for Greater China
Published: ASIA
CHINA: Two days prior to the Palm China exhibition, the third floor ballroom in the Kempinski Hotel, Beijing, was the setting for a joint distribution announcement between the Canadian loudspeaker manufacturer Adamson Systems and Chinese distributor Real Music Acoustic & Lighting Technology Co Ltd.
Formed in 2009, Real Music has already become a major player in the Chinese industry, having established offices in Beijing, Guangzhou, Shanghai and Xian City. Having assumed responsibility for sole distribution of the Adamson brand in China, Hong Kong and Macau, Real Music made a presentation in front of more than 200 guests to formally announce the agreement whilst discussing the brand’s history and technologies.
Sales and marketing director Jesse Adamson flew directly from Toronto for the occasion and gave an overview of Adamson’s timeline since the company’s inception in 1983. With the help of a translator, he also provided a more detailed overview of Adamson’s patented technologies in addition to the unique engineering practises set up at the company’s state-of-the-art facility in Port Perry, Canada.
In addition, Jochen Sommer flew in from Europe to highlight the attributes of the M-series, Metrix, Point-series, Spektrix and T-21 subwoofer, all of which were aptly demonstrated on stage by a band or musical playback. The presentation was rounded off with an overview of the manufacturer’s ongoing Project Energia R&D programme, including the launch of the E15 line source cabinet.
Real Music MD Richie Wang gave a short speech in which he expressed his company’s gratitude for being allowed to represent Adamson Systems. ‘Having made our evaluations of Adamson’s products, we know that the Chinese touring and fixed installation markets will be enhanced by their presence. Their speaker systems sound world class and are used by the best artists in the world such as Nelly Furtado and Linkin Park. The quality of build, the accessories and the systems engineering approach are truly impressive. We intend to demonstrate their products extensively around China in order to gain increasing market acceptance.’
Finally, Bi QiLiang from the China Stage Artist Institute PA Committee gave a speech expressing his company’s positive evaluation of Adamson’s products.