AIMS forms Japanese subgroup
Published: ASIA
JAPAN: The Alliance for IP Media Solutions (AIMS) has set up a new subgroup to focus solely on the organisation’s activities in Japan. This subgroup, chaired by Ted Miyazawa of Panasonic, will tailor AIMS’ goal of delivering education and awareness of industry standards for the transmission of video, audio, and ancillary information over an IP infrastructure for the Japanese market.
‘Japan is home to key vendors and customers that contribute to the IP transition effort, so naturally AIMS wants to be as effective as we can in communicating with those important stakeholders,’ explained AIMS board chair Michael Cronk. ‘We recognise that our marketing will be more effective in Japan if it is conducted in the Japanese language and targeted at events and activities that draw Japanese broadcasters. We have a strong message for a common set of IP interoperability standards and specifications. The formation of a Japan subgroup is one step towards ensuring that our message reaches a global audience.’