Algam China to support HK Audio in growing MI market
Published: ASIA
CHINA: Algam China is to focus on building HK Audio’s presence in the Chinese MI market through the supply of Lucas, Elements, Premium PR:O, Pulsar, Linear 5 and SoundCaddy product ranges. Shenzhen Melody will continue to distribute HK Audio across China, focusing on installation products.
‘It has been 25 years since we started distributing HK Audio in France,’ enthused Benjamin Garnier, Algam China’s managing director. ‘The strong relationship between both companies has helped them to grow together in the professional audio industry and become leaders. We are very enthusiastic about extending our partnership and we sincerely hope to achieve outstanding success together in China.’
‘We’ve had a successful business relationship with Algam France for decades, so it was a natural step to partner up with the company’s recently formed China division,’ confirmed François Lay, HK Audio international market manager. ‘Algam’s extensive branding and marketing expertise – coupled with their exceptional knowledge of our product portfolio – will be key in helping us succeed in the Chinese MI market, and we’re looking forward to a long and prosperous collaboration together.’