Ansata to represent DPA in India
Published: ASIA
INDIA: Ansata Computer Systems Pvt Ltd has been named as the new exclusive distributor of DPA Microphones in India, having taken on the Danish manufacturer’s full line. The Bangalore-based distributor has been described by DPA as ‘ideally suited’ to represent the Danish manufacturer.
Founded 26 years ago and led by well-known industry figure Leslie Lean, Bangalore-based Ansata has carved out a reputation as one of the leading distributors in the Indian industry. The company’s appointment by DPA sees the microphone brand join a high-end portfolio that already includes Avid, d&b audiotechnik, RME and API. A number of DPA workshops and seminars are already being planned.
‘We are delighted to introduce DPA Microphones to our valued customers as a significant add-on to our current distribution portfolio,’ commented Leslie Lean. ‘DPA compliments our current product representation very well. With an established customer base ranging from indie musicians and bands, popular touring acts, rental companies, music and film studios to broadcast networks, we see much appreciation and demand for these wonderfully engineered and great sounding microphones.’
In turn, DPA area sales manager Steen Tychsen was quick to praise his new distributor. ‘Ansata is ideally suited to distribute our extensive microphone portfolio because it understands the importance of quality in all areas of sound amplification and recording,’ he said. ‘The company’s reputation is second to none and I have no doubt that they will do a magnificent job supporting our existing customers and introducing new customers to our brand.’
‘Our aim is to highlight the advantages of using DPA microphones across various applications including broadcast, location sound, music recording and live sound,’ added Mr Lean. ‘We intend to make these microphones available at a great price and to ensure that the purchase and delivery experience is easy for all customers by supplying DPA through our network of resellers and systems integrators. We will also introduce DPA to rental businesses in various production environments so that we can grow recognition for the brand among professionals in each of these segments.’