Aphex relocates headquarters
Published: ASIA
WORLD: With the goal of increasing operational efficiencies, pro audio brand Aphex has relocated its headquarters closer to parent company DWV Entertainment and the core Aphex creative and engineering teams in Salt Lake City. The move includes the opening of a new warehouse in Utah to complement existing manufacturing and shipping facilities in California.
‘Aphex has been making big changes in recent months to take advantage of growth opportunities in pro, prosumer and consumer audio, as well as licensing and new product development,’ stated Aphex chairman, David Wiener. ‘Bringing the Aphex HQ to Utah allows Aphex to take advantage of DWV Entertainment’s facilities and creative resources. Our enhanced sales, marketing and operational efforts will give Aphex an added boost that’s easier to achieve with people in the same zip code. Aphex is already creating new sales opportunities, generating more effective marketing and promotional collateral to better support our reseller and distribution network.’
As part of its long-term strategic growth plan, the manufacturer is in the process of expanding into critical markets with technology geared towards assistive listening, speech recognition, and prosumer recording, podcasting, telecommunication and automotive infotainment.