Audio Logic Asia representing HH Electronics in South East Asia
Published: ASIA
ASIA: Recently formed Singaporean distribution company Audio Logic Asia Pte Ltd (ALA) is now representing UK-based loudspeaker brand HH Electronics throughout South East Asia, specifically covering Singapore, Indonesia and Malaysia. The company was formed earlier this year by well known industry figure Mark Lim, taking HH as its sole brand at launch.
Mr Lim, who has previously held positions with Harman Professional, believes that the heritage which lies behind the HH Electronics brand could help it capture significant market share in the competitive South East Asian market.
‘We see the potential given the right time frame,’ he commented. ‘HH provides great support such as marketing materials and prompt responses to queries. It was a very famous brand in the past especially thanks to its amplifiers but due to a lack of exposure it has slowly faded from the attention of the industry. We believe that given some time we will be able to capture the market share to bring the brand back to the visibility it deserves.’
Ian Wright, international sales manager for HH Electronics, added: ‘Mark has spent many years of his life selling audio products within this region and in this time has managed to build a very solid relationships with many system integrators and dealers alike. He also brings to the table much knowledge of the industry gained during his past experience. We wish him well in his new venture and thank him for his confidence in our company. I am very confident that Mark is going to set a distribution standard for all of us to follow.’