Avid’s S3L introduced to India
Published: ASIA
INDIA: Avid’s new S3L system was recently introduced to the Indian market in Mumbai. Robb Allan, solutions development manager at Avid, ran a number of Avid S3L-demonstrations and one-to-one sessions of the new product, with approximately 100 live sound professionals showing interest in the new launch.
‘India is a fantastic country and with very skilled engineers,’ said Mr Allan. ‘They have adopted the Avid Venue consoles throughout the pro audio industry and have done amazing and creative things with our consoles. At Palm India I met many old friends and made some new ones within our industry. They were all very excited about the S3L and can't wait to get working with it. I can't wait to see the innovative and original things they will do with it!’
‘India has over 100 Venue consoles today, making us the market leader in this domain,’ added Leslie Lean, general manager of Ansata, Avid’s regional partner. ‘I'm confident that we will continue our domination with S3L. All the Indian professionals who had an opportunity to experience a demo with Robb Allan are very excited about this technology and aspire to own one.’