beyerdynamic opens offices in Bangalore, India and Singapore
Published: ASIA
ASIA: Following an announcement made during the PALM China 2012 exhibition, beyerdynamic has now opened its doors for business in Bangalore, India and Singapore.
Having launched the TG 1000 digital wireless microphone system in addition to the Custom One Pro headphones, the strategically placed offices will further boost the German manufacturer’s visibility in the region.
Managed by Naveen Sridhar and Michael Kinzel respectively, beyerdynamic has made the strategic investment to better serve the Indian and south east Asian markets. ‘We need to work closer to the market in India, which means providing full support with warehousing and a service centre,’ explained Mr Sridhar. ‘Unlike other western manufacturers, we are taking this step-by-step with a long-term vision of self-sustainable growth in Indian operations. Currently, however, our main focus is on the systems integration business.’
Following healthy year-on-year sales growth, managing director Wolfgang Luckhardt has fulfilled his promise that the company was preparing its distribution channels for further expension. Having relocated to Singapore in June 2012, Mr Kinzel, Asian Pacific director of sales and marketing, has set up the company’s new office in Shaw Road, Singapore, while the India office is located at the World Trade Center, Bangalore.
‘beyerdynamic has long recognised the great potential that exists in the Asian Pacific region and I am confident that we will increase our market share overall here,’ asserted Mr Kinzel. ‘The main reason for setting up our office in Singapore is that beyerdynamic can enjoy a closer relationship with all its customers. In addition, we can also create smoother trading links with our Chinese suppliers. There are very different cultures across Asia, so we have different market expectations from country to country. My priority at present is to enrol new technical support engineers within our team whilst building our brand values across all vertical markets. It’s an old adage, but I am truly excited by the many challenges that we are now facing.’