Beyma appoints general manager for China
Published: ASIA
CHINA: Acustica Beyma has appointed Lily Xiao as the new general manager of Beyma China. Ms Xiao will be responsible for sales and marketing in Greater China, supporting the manufacturer’s headquarters in Spain.
‘We are very proud to welcome Lily Xiao on board,’ stated Espartaco Saez, Beyma's commercial director. ‘She is a well-respected person in the industry and will definitely help us to improve our level of service; strengthening existing relationships with clients and engaging with new ones.’
Ms Xiao speaks Mandarin, Cantonese and English, and with 14 years experience in the pro audio industry has led several business unit in China for companies including the Music Group and Ruisheng Audio & Light Equipment. Ms Xiao takes on the new role immediately and will be operating out of Beyma’s sales office in Guanzhou.