Blackmagic wins Red Dot
Published: ASIA
AUSTRALIA: Blackmagic Design has joined the likes of Apple, Bose, Porsche, Sony, Adidas and Bosch in winning the Red Dot award for ‘Design Team of the Year’. The award, which recognises innovative achievements, is unique in that no designers or organisations can apply for consideration. In addition to becoming the first Australian company to win the design team of the year accolade, Blackmagic Design was also presented with Red Dot’s ‘Best of the Best’ award for its URSA Mini micro camera. Meanwhile, the manufacturer’s URSA electronic viewfinder and video assist products were granted the ‘Product Design’ award.
‘The Blackmagic Design team has developed a reputation for combining user-centered design with highly innovative engineering to consistently deliver products that not only challenge, but change markets,’ enthused Prof Dr Peter Zec, the Red Dot Award’s founder and president. ‘Their strong product language is backed by a deep-rooted design philosophy that is focused on use and function in an uncompromising way. That makes Blackmagic Design the deserved recipient of the highest Red Dot title.’
‘We are honoured to accept the Red Dot: Design Team of the Year Award,’ beamed Blackmagic Design CEO, Grant Petty. ‘We have a proud history of innovation and this award is confirmation of our resolve to continuously blow customers’ minds with exceptionally designed, high-quality, exciting products which make the creative process easier for them. The award is testament to the creative work of Simon Kidd and the entire design team and we are delighted that the team has been recognised with such a prestigious global award.’
‘We have an incredible team of highly talented, passionate and dedicated designers,’ added Simon Kidd, Blackmagic Design’s director of industrial design. ‘When you pick up one of our products, I believe you can see the commitment our team has made to creating the very best product possible. To be recognised among the top design-led businesses in the world truly endorses this commitment.’