BMB Japan appoints AVEM as distributor for Malaysia
Published: ASIA
MALAYSIA: BMB International Corp. Japan has appointed AV Electronics Marketing Sdn Bhd (AVEM) as the distributor for Malaysia. The deal was made following a year of market surveys and discussions by BMB.
Discussing the brand’s karaoke products, AVEM stated that it ‘foresees BMB as the brand to bridge the gap between home users and professional users’.
‘We are very excited about adding BMB into our portfolio of products,’ said Kit Wong, sales and marketing manager. ‘Besides BMB being suitable for the karaoke entertainment outlets market, it also marks our entry into the pro-sumer and consumer A/V market. BMB, being a well-established Japanese brand, also adds strength and integrity to our range of products. It is going to be a win-win situation for BMB, AVEM and our customers!’ he enthused.
In order to tackle the problem of imitation products, BMB and AVEM are keen to stress to buyers that any products they purchase are genuine BMB products. In a joint statement the companies said: ‘BMB and AVEM realise how important it is to protect customers from purchasing fake or imitation products, and now offer a preventive measure to help customers ensure that they only buy genuine products and not imitation ones’.
AVEM reports that stocks are already in market circulation.