Bosch hosts Electro-Voice ETX launch in Singapore
Published: ASIA
SINGAPORE: June 13th saw the Singaporean launch of Electro-Voice’s ETX powered loudspeaker range, with a special event taking place at the Loof Bar, part of the Odeon Towers complex on North Bridge Road. Attracting approximately 60 attendees comprising dealers, distributors, partners and consultants from the regional pro audio sector, the event included a comprehensive product presentation plus demonstrations, live performances and a lucky draw offering an EV R300 wireless microphone as a prize.
The ETX powered loudspeaker range was originally launched globally at the Namm show in January, taking the flagship position in EV’s portable range above the already popular ZLX and ELX families. It comprises three two-way models – a 10-inch, 12-inch and 15-inch, plus the three-way ETX 35P with a 15-inch woofer, 6.5-inch MF driver and 1.25-inch HF section, and two subs in 15-inch and 18-inch configurations. Features include Class-D amplification, Signal Synchronised Transducers (SST) waveguide designs and smart FIR-Drive DSP boasting a single-knob interface.
Both Johannes Huth, regional product marketing director, and Edward Chia, regional product marketing manager, were on hand for the Singaporean launch event, hosting a presentation to outline the range’s features alongside audio demonstrations intended to highlight different configurations of the various models. Musical entertainment ranging from pop to rock to jazz was then provided by Sherman Anthoney, accompanied by saxophonist Jefferson Yap and percussionist Bryan Lim on a Cajon drum.
‘We were able to showcase the speakers in a setting that highlighted what they can do, even in an outdoor environment,’ commented Mr Huth, following the event. ‘Our customers wanted to listen to the speakers rather than getting entertained by presentations only. The demo makes the difference. As such, the launch event was a nice experience and customers, consultants and other business partners were impressed with the sound.’
Regarding bringing ETX powered loudspeakers to Singapore, he added: ‘With its buzzing entertainment and live performance scene, Singapore is the perfect market for these speaker. We are proud that market feedback for the range has been overwhelmingly positive and we are excited that it has now starting shipping in Asia Pacific, including Singapore.’