Celestion appoints Electric Factory for Australian distribution
Published: ASIA
AUSTRALIA: Loudspeaker manufacturer Celestion has named Electric Factory as its new distribution partner in Australia. The Victoria-based supplier will be handling Celestion’s entire range including HF and LF drivers for pro audio applications, as well as the manufacturer’s guitar cabinet loudspeakers.
Based in Victoria, Electric Factory is described by Celestion as ‘a market-leading importer and distributor of musical instruments and professional audio equipment’. The company currently represents a broad range of brands sourced largely from the MI industry, including Akia, Focusrite, Marshall Amplification, PRS Guitars and Samson.
‘Electric Factory is committed to offering some of the best quality brands in the audio industry. Celestion were the perfect addition to our current range and we are excited to be representing them in Australia,’ commented national sales manager, Mat Bolt. ‘We are confident that our approach to distribution will work perfectly for the whole of the Celestion product range, creating visibility and availability throughout our extensive distribution network. This paired with our commitment to customer service, should enable Celestion to grow sales rapidly throughout Australia.’
According to Celestion’s distribution sales manager, Kevin Shove, the appointment is part of a wider strategy of strengthening the loudspeaker brand’s worldwide representation. ‘We are on target to deliver our strategy of developing a robust and sustainable worldwide distribution business,’ Mr Shove explained.
He added: ‘The appointment of Electric Factory is a key element of that plan. We value the professionalism, experience and commitment to customer service that the company brings and believe that together we will offer a superb range of Celestion professional audio and guitar speakers to service any replacement, upgrade or DIY demand in Australia.’