Chick Corea headlines JZ Festival with Sennheiser support
Published: ASIA
CHINA: Chick Corea, winner of 20 Grammys and 59-time nominee, was one of the biggest draws at the recent 2013 JZ Festival, playing to a crowd of over 900 at the Shanghai Center Theatre. As one of the main sponsors of the festival, Sennheiser provided full audio and technical support.
Sennheiser provided technical support as well as Sennheiser microphones and K-array speakers. The company also set up a Momentum experience centre for visitors, who could walk through a tunnel and have the opportunity to touch, listen and feel the Momentum headphones that were displayed.
‘What a night! We had a blast doing this concert and the audience too felt that having Chick Corea perform was a special event,’ enthused Marc Vincent, president of Sennheiser, Greater China.
‘We enjoyed setting up for this event and as part of the JZ festival, Sennheiser was proud to have our brand across the stage where Chick Corea performed. Our Momentum experience centre at the venue was another unique way to introduce Sennheiser as a brand to our Chinese customers, and we received great feedback from visitors because they were able to really take in the quality of the product, listen to music and get to know Sennheiser as makers of top quality headphones, and we could not ask for more!’