Chief launches redesigned website
Published: ASIA
WEB: Professional A/V solutions company Chief has announced the launch of its newly redesigned website. The site has been updated to include a simplified interface, ‘clean’ navigation, and the addition of several new features designed to make products easier to locate.
A key change to the site is its ‘universal navigation’, where a universal products menu encompasses Chief’s entire range of products. Popular links to online tools such as ‘mount-finder’, ‘mount-builder’, and ‘rack-builder’ are included on the main page, as well as the company’s online interactive ‘fast-flip’ catalogue icon.
As part of its strategy to provide a simplified interface, the company has made it so that returning customers can save products for consideration at a later date, and the site will now display a user’s recently viewed products.
The site features a new product comparison section where a user can select up to three products and compare features before selecting. Meanwhile, new filtering options are included so users can narrow their search by filtering certifications such as UL and OSPHD, colour, and type of mount.
Additionally, users can now watch installation videos on their mobile phones as well as online, and the site now includes a ‘reverse mount-finder’ option, where at the mount SKU level, users can select a display or projector brand and the tool will display all compatible manufacturers models that work with the selected mount.