Consolidation leads to new general manger and COO at Front Porch Digital
Published: ASIA
WORLD: Front Porch Digital has promoted Rino Petricola to the position of chief operations officer and general manager. He will be responsible for sales, sales engineering, delivery and support on a global scale, in addition to his existing duties as general manager of Front Porch Digital International. The position has been specifically created in order to consolidate all customer-centric functions under a single operation.
‘Over the past decade, Rino has built an incredible team and a very profitable global business while delivering the highest levels of customer service,’ said Mike Knaisch, president and CEO of Front Porch Digital. ‘My respect for him is no secret, and I am asking him to do more of the same, just on a global basis.’
According to the manufacturer, Mr Petricola has spent more than 30 years in IT, telecomm, and media, including a 15-year stint at Digital Equipment Corporation (DEC) that culminated with founding DEC's digital media business in Europe. He also held key roles at StorageTek Solutions and then ManagedStorage International (MSI), before it was acquired by Front Porch Digital. Upon MSI's acquisition, Mr Petricola took responsibility for all of Front Porch Digital's international operations, including sales, marketing, delivery, support, and finance. He splits his time between Front Porch Digital's offices in Lafayette, Colorado, and Annecy, France, reporting directly to Mr Knaisch.