Dolby Atmos debuts in the Philippines at Harman-equipped cinema
Published: ASIA
PHILIPPINES: Set to open soon, the new Promenade Cinemas 6, 7 and 8 at the Greenhills Promenade in San Juan City will be equipped with Dolby Atmos and a Harman audio system, including JBL ScreenArray loudspeakers and 8350 Cinema Surround loudspeakers, powered by Crown DriveCore Install (DCi) amplifiers. Greenhills Cinemas was given the right to debut Dolby Atmos in the Philippines by Dolby through its South East Asian distributor, the Goldenduck Group.
‘The JBL loudspeakers are located throughout the theatre, not just in front and at the sides,’ explained Paolo Mendoza, VP of the Music Museum Group Inc, and general manager of Greenhills Cinemas. ‘With Dolby Atmos, you are able to move sounds anywhere in the theatre. The result is an exciting, powerful environment never experienced before in cinema viewing.’
Local moviegoers will experience Dolby Atmos for the first time at Promenade Cinemas with the showing of Pacific Rim, the science fiction film directed by Guillermo del Toro.
‘The Dolby Atmos system is quickly gaining momentum around the world and exhibitors are also recognising JBL loudspeakers and Crown amplification as the optimal components for use in Atmos systems,’ said Chuck Goodsell, senior manager, cinema, JBL Professional. ‘The system at Promenade Cinemas exemplifies the possibilities when world-class loudspeakers and amplifiers are paired with the most cutting-edge cinema audio format in the world.’
‘At Dolby, we are passionate about providing filmmakers and storytellers with innovative technologies and tools that create the most engaging cinematic experiences,’ said Doug Darrow, senior vice president, Cinema, Dolby Laboratories.
‘With Dolby Atmos, filmmakers can place or move sounds anywhere in the movie theatre, creating a sound field so natural and realistic that moviegoers feel as if they are in the centre of the action like never before.’