Entertainment Technology Australia launches SGM Lighting in Australia
Published: ASIA
AUSTRALIA: Entertainment Technology Australia recently launched the revitalised SGM lighting brand at this year's ENTECH tradeshow in Sydney. Peter Johansen, the former founder of Martin lighting, purchased SGM in early 2012. Since taking over SGM he has relocated the company back to Denmark and put together an R&D team which are developing a range of new LED products.
‘Seeing the new SGM range at ENTECH was refreshing,’ said Rohan Thornton, lighting designer of Firelight. ‘In a time where we are seeing much more of the same, there were a number of SGM products which definitely caught my eye. 3D Pixel mapping is the next innovation and SGM are at the forefront of this technology. Overall, it's great to see SGM have a rebirth as a lighting force with an excellent range of products.’
‘The entertainment technology industry is faced with many challenges at the moment, not the least being the flood of cheap product out of China,’ commented Dave Croxton, who has a long history of distribution in Australia, being behind the set up of Entertainment Technology Australia. ‘From my experience however it is the innovation of the individuals who have created certain brands and their vision for the future that really drives the ongoing economic survival of the sector. Peter Johansen is certainly one of those individuals and his R&D team are world leaders. Further to this, the flood of low cost equipment has made it even more relevant to look at the top end of the market and provide high quality, eco friendly, innovative solutions that stand out from the crowd.’
‘When Dave called me regarding SGM Lighting and explained the history and the people behind it I knew there was a real opportunity to be involved with something at a start up level that will grow to become an industry leader,’ commented Jamie Payet, who has taken on the role of national sales manager for SGM. ‘I am confident that Entertainment Technology Australia will grow with the success of the brands it carries. SGM will be a key element to that growth.’
Meanwhile, industry newcomer Wayne Chadwick will head up business development in the civil project area. ‘My business background has been heavily involved with both the planning and development of large civil projects,’ he said. ‘I look forward through ETA, to bringing new world leading technology from SGM to the table of both government and private projects in the future.’