Fane appoints Lion Audio for China
Published: ASIA
CHINA: Fane has appointed Lion Audio as its exclusive market distributor for China. As part of the restructuring process, Suo Yang Audio becomes an official Fane agent operating under the management of the Fane and Lion Audio team, continuing to provide service and technical expertise to a selected group of customers.
The decision will enable Fane to enter its next period of growth in China with a new focus on the service the company provides to its OEM clients in the market
‘The decision has been taken as part of our ongoing strategy to develop Fane into the number one distribution brand of professional audio components in the Chinese market,’ said a representative from Fane. ‘The association between Fane and Lion Audio is a strong and stable one and we have been convinced by the consistent commitment, support and professionalism exhibited by Lion Audio in the development of the brand in the country. Progressing to full official exclusive status is a highly positive step for the growth and management of Fane distribution.’
The Fane team will support Lion Audio at the Guangzhou ProLight+Sound exhibition in February 2014.