Gencom Technology takes Cobalt Digital in south east Asia
Published: ASIA
ASIA: Cobalt Digital has appointed New Zealand-based firm Gencom Technology as its master distributor for the south east Asia region.
‘As our customer base expands in south east Asia, we recognise the need for a strong, local presence,’ stated Chris Shaw, executive vice president of sales and marketing for Cobalt Digital. ‘We are delighted to partner with Gencom whose professional strength and expertise will provide end users and dealers with outstanding regional sales and service support.’
Founded in 1969, Gencom Technology specialises in providing the latest technologies and media workflows to the broadcast, multimedia and telecommunications sectors. The company is an independent supplier and systems integrator, and has offices and factories in New Zealand, Australia, Singapore, and South Africa.
‘Gencom’s long standing relationships with the world’s premier equipment manufacturers allow us to provide the best technologies available in the industry,’ commented Ray Sanders, CEO of Gencom. ‘For some time we’ve been aware of Cobalt Digital and their first-class quality products. We welcome the opportunity to work together to elevate Cobalt’s presence in the region and provide local support.’
‘Gencom are one of the first master distributors to be added to the Cobalt team,’ added Mr Shaw. ‘We value their participation as we continue our global expansion into international markets.’