Gersh purchases compact SD11i for live TV

AUSTRALIA: Gersh Productions has invested in a DiGiCo SD11i console for its work in large-scale television and corporate productions. At the core of Gersh Productions’ philosophy is the aim to ‘deliver A/V services with the mission critical precision and efficiency demanded by live television and the highest standards of the corporate sector’.

Founder of the company, event director and producer Andy Gersh visited Soundcorp to discuss his requirements, and found the SD11i to be most suitable. With Gersh productions handling these two very particular yet varied specialisations, its new mixing console had to be able to not only meet the wide range of requirements, but also had to be full featured on board, possess a high channel count, be simple to use and be completely scalable.

‘We needed a console with a small footprint and onboard compression\EQ with recall,’ said Mr Gersh. ‘Most events have only a limited amount of space to set-up a console so a small console with lots of power was important. Many audio directors had used the bigger DiGiCo consoles and were very impressed. Buying a smaller DiGiCo with the same engine and features was an easy choice.’

‘I had the pleasure of using the console for six weeks in a new TV show in Melbourne,’ added Gersh Productions’ PA specialist Adam Alderuccio. ‘It was used as a live console with a studio audience of 400 people. The console was connected to a mini-DiGi Rack with 16 in and 16 outs through MADI. All outputs were utilised, with all speaker areas in zones – 220 boxes in total.

‘The SD11i has small size and huge flexibility,’ continued Mr Gersh. ‘Often simple jobs increase in requirement and the mixer just keeps scaling up with the options of D-Rack/MADI interfaces and more I\O. The amazing thing is you can tour with this console in a suitcase and be able to pull a first class sound; the processing on broad sounds amazing.

‘You only get one chance with Live TV and events so a stable platform and solid workflow are essential,’ he said. ‘The broadcast options on the SD11i are very useful for TV work. I use many different audio directors from different backgrounds, such as TV, corporate and PA, and they all find the console to be easy to use, powerful and great sounding. The SD11i is great value for money, very powerful and I am very happy with it.’

The DiGiCo SD11i was distributed by Group Technologies.

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