Hills takes on AtlasIED’s ANZ distribution
Published: ASIA
AUSTRALIA/NEW ZEALAND: AtlasIED has appointed Hills as its exclusive distribution partner for Australia and New Zealand. The move has been described by the audio communication solutions manufacturer’s president and CEO, John Ivey, as providing his company with a long-term business partner that will be able help grow the brand in both countries.
‘AtlasIED is honoured to partner with Hills. They are a visionary distributor with solid support infrastructure across the entire ANZ region. They perfectly match our growth strategy,’ said Mr Ivey. ‘Hills has deep dealer support systems that will make choosing from our range of audio, digital paging, sound masking, security, evacuation and IP endpoint solutions easy.’
Hills delivers distribution support across various markets, particularly the transport, education and healthcare, corporate, government and retail sectors. ‘Hills continues to build and invest in our A/V business, attracting global technology leaders with products that reinvigorate our portfolio and create opportunities for sales and growth,’ explained Hills CEO, David Lenz. ‘As the largest value-added building technologies distributor in the ANZ region, we have a deep understanding of the industry and what end-users want, and we look forward to developing this partnership with AtlasIED to provide a total A/V solution for customers.’
AtlasIED’s international sales manager, Dean Standing, has prior experience of working with Hills. ‘I've had the privilege of working with Hills previously and have always been impressed with their level of technical expertise and customer support. We are confident in Hills' ability to provide our mutual customers with the complete package of products and support that they need to be successful,’ he commented.
‘We see the AtlasIED product fitting seamlessly alongside our existing portfolio,’ concluded Dan Fletcher, head of audio visual product practice at Hills. ‘We have appointed a dedicated manager for the product and we expect strong market interest.’