Hong Kong-based Plug Consulting is launched
Published: ASIA
CHINA: Former IAG employees Mike Mayne and Ryan McKenna have founded Plug Consulting, a Hong Kong-based sales, supplier management and marketing consultancy firm created with the aim of helping companies sell the right products effectively and facilitate them expanding into new markets.
Combined, Mr Mayne and Mr McKenna bring a wealth of experience to the new business, with joint experience in the audio supply chain from manufacturer, to distribution, to end-user. The Plug team have first-hand experience in doing business in over 80 countries.
‘I have been living and working in Shenzhen, China for many years now, and have learned a massive amount about Chinese business culture,’ said Mr Mayne. ‘We both have a successful history of bridging the gap between businesses from all over the world, and have identified a number of great areas of mutual opportunity for Plug and our clients. Our key areas of expertise are currently in demand, as many companies look towards new alternative product offerings, and look to take them head-to-head with established brands,’ he asserted.
‘We are putting the final touches on our local team, and already have a number of trusted translators and assistants that will be invaluable to our clients, Mr McKenna added. ‘We aim to add value to our clients businesses in a number of ways: core activities such as sales can be supported by our media relations and marketing support, and vice-versa.’