Hosa promotes from within for new marketing coordinator
Published: ASIA
WORLD Hosa Technology has promoted Kyle Lassegard to the position of marketing coordinator. The manufacturer believes his background that encompasses studio recording, information technology, sales, and marketing communications, makes Mr Lassegard an ideal choice for his new position with the company.
Mr Lassegard joined Hosa as a technical support representative in September 2010. Prior to this, his career has involved roles at Medical IT Solutions where he was an IT specialist and Fortuna Classical Music where he served as an audio and imaging specialist. As a recording engineer, Mr Lassegard has produced, recorded and edited numerous independent artists and performances in preparation for online distribution.
‘Hosa Technology has a very diversified brand portfolio, with all of it focused on connectivity solutions and special products for the MI, pro audio, and audio-visual markets,’ commented Mr Lassegard. ‘I believe my background in information technology and pro audio makes me well suited for the responsibilities of this new position. In the short time I’ve been working in this capacity, I’ve found this opportunity to be truly rewarding,’ he continued. ‘Since starting with Hosa last September, I’ve learned a lot and I look forward to contributing to the company’s continuing growth as we move forward.’
‘In the brief time Kyle has been a member of the Hosa family, he has proven himself to be a well organised, bright, and forward thinking contributor to our company’s efforts,’ said Jonathan Pusey, Hosa Technology’s director of sales and marketing. ‘I’m very pleased to have Kyle working with us and I’m confident he will continue to grow into his new role with the company. He has a thorough understanding of our company’s business and takes the initiative at every opportunity. All of us at Hosa have the utmost confidence in his abilities.’
Based at Hosa’s US headquarters, Mr Lassegard will oversee a number of crucial operations for the company. Being responsible for the company’s website maintenance, Mr Lassegard is charged with all product administration, content management, and social networking for Hosa and its associated brands. He will also coordinate all company tradeshow logistics, including preparation of all promotional and print materials. Additional responsibilities include developing and maintaining an archive catalogue of all company press materials, distributing materials to all personnel throughout the organisation, and assisting the director of sales and marketing to foster the company’s artist relations and product endorsement initiatives.