India’s 99% TV equipped with 100 per cent Ross
Published: ASIA
INDIA: A newly launched rolling news channel serving India has chosen a complete infrastructure from Ross Video, including the manufacturer’s Carbonite production switchers with built-in MultiViewers plus the MC1 master control system.
Named 99% TV, the satellite-based channel broadcasts in the Telugu language and is aiming to be a voice for the poorer sections of Indian society. While its programming currently comprises a mixture of reportage, debate shows and interviews, it is also planning to introduce game shows in the future.
According to the channel’s CEO, S Kapil, the decision to base its broadcasting infrastructure purely on Ross Video products followed a period of market evaluation. ‘We carefully examined all our options, but the Ross Video products blew the competition away,’ he commented. ‘The support system Ross has in place here in India is also very strong and I was impressed by their technical support, which is second to none.’
Alongside the Carbonite production switchers and MC1 master control, the channel is also using DashBoard and openGear. Mr Kapil continued: ‘We decided to go with a complete infrastructure from Ross in part because of the flexibility of DashBoard, which lets us create an unlimited number of custom panels to meet our specific needs. We can also do L-band and squeezeback. The MC1 is incredibly user-friendly and can also be used without a hardware panel which enables us to integrate it with our existing router.’