ISE adds extra hall for 2013 exhibition
Published: ASIA
WORLD: Integrated Systems Events has announced that further space has been added to ISE 2013. Following a rebooking process that has reportedly resulted in more space than ever being reserved for next year’s show, ISE organisers have decided to make a part of Hall 8 of the Amsterdam RAI available to both new and existing exhibitors.
‘This is not a decision we have taken lightly,’ asserted Mike Blackman, managing director, Integrated Systems Events. ‘However, the response from exhibitors to our 2012 show has been overwhelmingly positive and in the end we felt we had no option but to expand our footprint for 2013. This extra space will allow us to accommodate those 2012 exhibitors who have not yet rebooked for next year, as well as new companies who want to bring their products and services to our electronic systems professionals for the first time.’
During ISE 2012, at-show rebooking for 2013 resulted in 28,300 net sq-m of floor space being reserved by existing ISE exhibitors. Since then, further bookings have reportedly taken that figure to almost 31,000 sq-m.
‘Without the addition of Hall 8, we would now have only 1,500 net sq-m still available,’ Mr Blackman added. ‘Since a large number of companies have enlarged their stands from ISE 2012, there is still around 5,000 sq-m worth of space that has not been rebooked from this year’s show. We simply had to find some extra legroom from somewhere,’ he explained.
ISE intends to use Hall 8 for a mixture of technologies, with digital signage being the most immediate beneficiary. Other product areas to be featured in the new hall will be professional audio, lighting control and building automation. The new space has also been created with the idea of easing congestion in mind, and will open up a key walkway between Halls 7 and 8. This has been designed to encourage attendees to take a rotational route around the whole of the RAI, which has not been possible until now.
‘These are really inspiring times to be associated with ISE,’ said Mr Blackman. ‘Those with long memories will recall that Hall 8 was the part of the RAI we used when our event first came to Amsterdam in 2005, so this addition has great symbolic resonance for a show that grown substantially and consistently in stature and influence since then.
‘We look forward to taking bookings from companies keen to occupy this new space, and feel sure that exhibitors will appreciate we are doing everything we can to accommodate their requirements,’ he concluded.