John Speck returns to EAW as marketing director
Published: ASIA
WORLD: EAW has announced the appointment of John Speck as marketing director, a move which sees the industry veteran return to the company he worked for between 1995 and 2000. He has been described by EAW president Jeff Rocha as bringing a ‘deep well of knowledge’ that will assist in the development of an ongoing strategic vision for the loudspeaker manufacturer.
Mr Speck began his career in 1993 with US-based advertising firm Mariani, Hurley and Chandler. He joined EAW’s marketing department in 1995, staying for five years before departing to become director of marketing for Mediaspace Solutions. Shortly afterwards he founded Real Advertising, which counted both EAW and Mediaspace Solutions among its clients.
‘It’s very rare in our industry to find a person who can both understand an innovation at the technical level and also communicate that innovation in a compelling, non-technical way,’ commented Mr Rocha. ‘John is such a person, as he proved over and over during the 1990s. Because John was such an important part of our marketing team in the 1990s, he already understands what works for us. In fact, he has already shared some great ideas. Specifically, we look forward to a revitalised mission to educate the market about the innovations we develop here. As John says, ‘If you’re not teaching, you’re not selling.’ He understands the balance between EAW’s high-powered, scientific aspects and the fun-loving, approachable side that makes us unique.’
Speaking of the challenge ahead, Mr Speck added: ‘My approach is very simple – dig down into the brand to find its core values, concepts that apply to any aspect of any project the brand might develop. What’s great about EAW is that those core values are, in fact, values. The brand has a very high level of integrity, and I will continue to bring that message to the market in very clear terms.’