Jünger Audio brings loudness control to Asian broadcasters
Published: ASIA
ASIA: Jünger Audio has announced that it has recently experienced a significant upturn in sales in the Asian region, attributing it to the fact that ‘broadcasters are exploring new ways of controlling audio loudness.’
‘Television audiences in eastern Asia are no different to those anywhere else in the world – they don’t like surprise level changes in their audio and they complain when they have to reach for the remote, especially between programmes and commercial breaks,’ explained Jünger Audio’s CEO Peter Pörs.
‘Although there are no hard and fast rules in the region regarding audio loudness, we are finding that many broadcasters in eastern Asia are choosing to adopt the ITU 1770 and EBU R128 standards in order to give their audiences a better viewing experience,’ furthered Mr Pörs. ‘As our audio loudness systems support all known loudness standards including ITU, EBU and ATSC, we are ideally placed to help broadcasters as they negotiate these complex changes. Very often our role as educators is just as important as the technology we provide, and we are noticing a significant increase in demand for both products and advice.’
The manufacturer has recently supplied stand-alone and frame-based loudness control systems to broadcasters and systems integrators in Malaysia, Indonesia, Hong Kong, Thailand, Singapore, Taiwan, China and the Philippines. Recent clients have included TVB Hong Kong, which purchased three T*AP TV audio processors and three C8000 frame-based loudness control systems, NBTV in China, which installed six D*AP LM4 four-channel digital audio processors, and Hong Kong-based PCCW, which recently invested in a C8486 loudness control system for its Now TV channel.
‘We installed six D*AP LM4 units and their performance has been great,’ asserted Shi Song Wu, director of NBTV’s Technical Centre. ‘We are very impressed with their ability to accurately control audio loudness across all of our television channels.’
Mr Pörs insisted that ‘broadcasters like the fact that Level Magic can adjust the audio level from any source at any time, with no pumping, breathing or distortion. As a result it is becoming the algorithm of choice for line and real time processing throughout Europe and we are seeing the same pattern repeated in eastern Asia.’