Kyle Lassegard promoted to Hosa marketing manager
Published: ASIA
WORLD: Connectivity specialist Hosa Technology has promoted Kyle Lassegard to the position of marketing manager, where he will be responsible for developing and executing the company’s advertising and promotional initiatives for print, electronic media and trade show activities. He moves to the new position having served Hosa as marketing coordinator and web marketing manager over the past four years.
The new role will also see Mr Lassegard overseeing all design and usability aspects of the company’s websites as well as communicating with outside advertising agencies regarding ongoing campaigns, ad contracts and terms. He will still be based at the company’s headquarters in Buena Park, California.
‘Over the past several years, Hosa has developed a very diversified brand portfolio, with all of it focused on connectivity solutions and special products for the MI, pro audio, and audiovisual markets,’ Mr Lassegard commented. ‘I’ve been fortunate to have been involved in many of these endeavours from the ground up and, as a result, I have gained invaluable experience. It is this experience that has prepared me for the next step within the organisation and I look forward to taking Hosa to the next level.’
‘In many respects, Kyle has learned “the Hosa way” from the ground up,’ added Hosa VP of sales and marketing, Jonathan Pusey. ‘And all this time, he has proven to be attentive, flexible, well organised, bright, and a forward thinking contributor to most everything we do. Kyle is a team player who knows how to take the punches and roll with them – inevitably resulting in quality work that all of us in the Hosa organisation greatly admire. He understands the method to our madness and I am confident he will continue to grow and make many valuable contributions going forward. All of us at Hosa are happy to have Kyle as a vital contributor to our team.’