Lars-Olof Janflod to head up Genelecs expanded marketing team
Published: ASIA
WORLD: Genelec Oy has announced that Lars-Olof Janflod has been appointed to the position of marketing and public relations director. In addition to this appointment, the company has also expanded its marketing team and has announced three additional appointments for its marketing and public relations sector, along with three new sales appointments.
‘Lars-Olof has two decades of audio industry experience and is known globally for his distinguished contribution to professional monitoring,’ said Siamak Naghian, managing director of Genelec Oy. ‘This experience and his depth of knowledge of all aspects of the audio industry will be invaluable as he assumes leadership of our newly expanded marketing department.’
‘On a personal level, I’m really looking forward to this new role as I enjoy being involved in all aspects of the marketing mix,’ said Mr Janflod. ‘During my time at the company there have been many changes both at Genelec and in the wider audio community and I am looking forward to drawing on these experiences to meet new challenges alongside a very talented team of people.’
The expanded marketing and public relations department at Genelec is now responsible for all areas of marketing communications, customer services, and business development.
In line with this expansion, Willem Haen has been appointed to the position of marketing communications manager and will handle brand development, social media, content creation, marketing and customer materials and trade shows.
Meanwhile, Markus Kahelin now holds the title of customer service manager, which sees him take responsibility for customer and technical services, consultation, calibration, product repairs and spare parts, as well as technical education.
Additionally, Terho Savolainen has been appointed as business development manager and will be leading the market analysis and research, forecasting, capacity planning and the product portfolio side of the operation.
Genelec has also made three new sales appointments to further expand its global operations efforts.
After joining Beijing Genelec Audio in May 2011 as a technical manager and recording consultant, Feng HanYing has recently been appointed to the position of national director for the Beijing branch. Mr HanYing has considerable experience in the music recording field including acting as the chief recording engineer for the China National Centre for the Performing Arts.
Meanwhile, Patrick Lundin has joined the Genelec sales team in Sweden as country sales manager for the company’s newly launched range of home audio products. Mr Lundin is an experienced audio sales professional and ‘will bring a wealth of industry knowledge and local market experience’ to the role.
In conjunction with these two immediate appointments, from August 1st 2012, Miguel Dominguez Bravo will be joining the Genelec sales team as a regional sales manager for South America.