Lawo focuses on market development with Felix Krückels
Published: ASIA
WORLD: Lawo has announced the appointment of Felix Krückels to the newly created position of business development director. Mr Krückels, who previously held the title of senior product manager for Lawo’s mc² mixing console series, Nova routing systems and V_line video solutions, is expected to ‘evaluate and forward the development and implementation of new business ideas, as well as overseeing the company as it builds up new opportunities in audio-over-IP and video processing’, alongside its established audio broadcast solutions.
Mr Krückels graduated from the University of Music in Detmold, Germany as Dipl.-Tonmeister, and has subsequently worked as full-time sound engineer, mainly in OB trucks. He continues to work as a sound engineer for broadcast productions (recently in Sochi for a high-profile sports event). In this way, ‘he is able to remain in direct contact with the industry, and up-to-date with the requirements and trends in modern TV and radio production’.
‘The Broadcast market requires more and more comprehensive, integrated solutions,’ commented Mr Krückels. ‘Audio and video merge more and more – and that IP networks will be used for signal distribution is beyond doubt, due to the indisputable benefits. Lawo is already using the IP-based Ravenna network technology in its products. To amalgamate these new developments and technologies is an exciting challenge, and one that I am ready to meet.’