Lawo integrates Innovason brand into portfolio
Published: ASIA
WORLD: Lawo AG has announced that it now owns all Innovason products and trademark rights, and will manage the now liquidated company’s former portfolio from its headquarters in Rastatt, Germany. Marcel Babazadeh, Innovason international sales director said: ‘Lawo is committed to maintaining the heritage and history of Innovason’.
Mr Babazadeh described the arrangement as ‘the best of both worlds. Now that the Innovason products have become part of the range offered by Lawo, it means that the continuity of the brand is guaranteed. At the same time it benefits from everything that Lawo has to offer.
‘Our focus for the future is on the continued development of the Eclipse platform,’ continued Mr Babazadeh. ‘The difference is that we will be able to pursue this development with more resources available to us than ever before, which is fantastic news. It is the ideal climate in which to nurture and perpetuate the pioneering spirit that has characterised Innovason products since the beginning.’
A number of former Innovason employees will take over responsibility within the new structure at Lawo including the ‘father’ of Eclipse, Hervé de Caro, who is now product manager for Eclipse, Nicolas Gozdowski who will continue in his role as service engineer, Benoit Quiniou in R&D, and Mr Babazadeh, who remains the international sales director.
‘I have believed in the brand from the beginning,’ stated Lawo CEO, Philipp Lawo. ‘I admire innovation – which has always been a driving force for the development of Innovason products. However, despite Lawo’s intervention in 2008, the company was still not able to realise its full potential. Now that the brand is fully integrated into the Lawo structure, I am confident that together we can achieve success.’
Continuing, Mr Lawo said he is ‘delighted to welcome the new colleagues on board. It is the end of an era for Innovason in its former structure, but the dawning of a new chapter of innovations. We’re all looking forward to a new and promising future in the live sound market together,’ he concluded.