Malaysian Stagetec office rebrands as Stagetec Asia
Published: ASIA
MALAYSIA: The Kuala Lumpur office of Salzbrenner Stagetec Mediagroup has rebranded itself as Stagetec Asia in order to promote ‘complete audio infrastructure solutions’ for the broadcast and live event industries across the region. The rebranding is also prompting a move to a larger office within weeks.
While still a wholly owned subsidiary of German manufacturer Salzbrenner Stagetec Mediagroup, the rebranding of Stagetec Asia is intended to consolidate its distribution of complementary third-party brands including Delec, DHD, Junger Audio, Prodys and Zenon Media.
‘We are focusing on providing customers, consultants, systems integrators and more with good infrastructure solutions based on systems rather then single items of equipment,’ explained managing director David Chan. ‘We are still a subsidiary but we have rebranded ourselves for new challenges.’
He continued: ‘Previously, we were distributing and supporting our own products but customers came back to us with problems and issues that were not related to our products. We found that some brands were particularly suited to solving those issues, and so we started talking to the relevant manufacturers. Over a period of time we have been successful in introducing these solutions and we have been asked to distribute and support them. We have therefore evolved into an entity where our clients and potential customers recognise us as an overall solutions company.’
Regarding the move of office, Mr Chan added: ‘It is double the size that we have now with the addition of a training facility. I think that we are starting to chart a new course and a new direction.’