Mike Grieve appointed TSL sales director
Published: ASIA
WORLD: TSL has appointed Mike Grieve to the position of sales director. ‘It took us a long time to identify the right person for this role, because we want someone who can build relationships, particularly in new areas, but who also has the technical understanding to explain how our multi-disciplined team back at base will deliver what we promise,’ explained David Phillips, MD of TSL.
Prior to joining TSL, Mr Grieve most recently worked for Quantel, and before that he gained experience in broadcast technology whilst working for Filmlight and Autodesk, amongst others.
‘The changing nature of the industry means we have to change the way we work with our customers,’ explained Mr Phillips. ‘While our strength and our success will ultimately remain with engineers “talking technical” to engineers, we have to build strong relationships at a commercial level with potential customers around the world. That plays to our great ability to understand the outcomes required from new technology, and to design systems that achieve those outcomes.
‘As a systems integrator, we are not selling boxes, we are selling trust in our people, our design skills, and our reliability,’ he furthered. ‘Mike has just the right capabilities to do that, and we are delighted to have him as part of our team,’ he enthused.
‘This is a great time to join a blue-chip business like TSL,’ said Mr Grieve. ‘It has the skills and capacity to deliver the biggest projects at a time when the traditional broadcast industry is rapidly expanding. I am absolutely relishing the challenge of introducing the TSL story to new markets and new geographies, as well as cementing relationships in our traditional areas,’ he concluded.