Music Group and Alphatec expand Indian distribution partnership
Published: ASIA
INDIA: Alphatec Audio Video Pvt Ltd is now the sole distributor for all eight of Music Group’s brands of products in India. The manufacturer has announced Alphatec as the exclusive Indian distributor of its Lab.gruppen, Lake and Tannoy brands following the news of the Kolkata based distribution company's appointment as its exclusive distributor in India for its Midas, Klark Teknik, Turbosound, Bugera and Behringer brands last year.
‘Alphatec Audio Video Pvt Ltd has been one of our strongest partners for some time and makes complete business sense to now align our brands with them,’ Music Group’s director of Touchpoint, Karan Kathuria noted. ‘We are extremely confident that they will do a fantastic job serving Lab.gruppen, Lake and Tannoy customers in India.’
‘We are very glad to be given this opportunity to represent such globally recognised brands,’ added Mayank Gaurav, director of sales at Alphatec. ‘Tannoy and Lab.gruppen are amongst the most recognised brands in the Indian pro audio industry. They have diverse applications in both the install and tour markets and we will ensure our best efforts in both sales and post-sales support, taking these brands to next level.’