PAT announces name change
Published: ASIA
AUSTRALIA: Reflecting the company's recent reach beyond pro audio, Professional Audio Technology Pty Ltd (PAT) has announced that it will now operate under the name Professional Audio & Television Pty Ltd. At the same time the company has announced its appointment as the exclusive distributor of Orban Television processors in Australia.
'The name change was inevitable for our business, as we continue our diversification within the broadcast industry,' said Patrick Salloch, managing director. 'We felt it was important that the name of our company reflects the industries we are servicing and the technology solutions we provide nowadays. As technologies are merging and our company is expanding its reach well beyond the ‘audio only’ applications, it was important to us to incorporate television into our name, but keep the well known and established PAT brand.'
With the addition of Orban, PAT's portfolio now includes Lawo, RTW, L-S-B, DirectOut, Bel Digital, Microsens, 4HM, JoeCo and Enco systems products.
'We have seen tremendous growth within our business and I am looking forward to continuously improving our product portfolio while assuring that we still supply the world class services our customers are used to from PAT,' added Mr Salloch, hinting that more announcements will likely be on the way in the future.