Professional Audio Technology takes exclusive DirectOut distribution
Published: ASIA
AUSTRALIA: Professional Audio Technology Pty Ltd (PAT) has been appointed as the exclusive Australian distributor for German broadcasting specialist DirectOut Technologies. Following the announcement, PAT managing director Patrick Salloch described DirectOut’s product line-up as offering ‘a great synergy with our product range’.
Established in 2008, DirectOut Technologies has already achieved a foothold in the Australian market, with PAT having delivered products into broadcasters Global Television and SBS (Special Broadcast Services).
'The PAT team is very excited about this new partnership and we are looking forward to providing DirectOut Technologies to our customers,’ enthused Mr Salloch.
DirectOut CTO Stephan Flock was equally positive: ‘As a fairly young brand in the broadcast and pro audio market, DirectOut is currently in the process of establishing a distribution network worldwide,’ he explained.
‘We feel that it is imperative to work with distribution partners who on the one hand have close ties in the broadcast and pro audio industries, and share our company philosophy, and on the other hand also possess the technical expertise to provide our products as technical solutions.
‘PAT understood our products and philosophy from the word go and have already managed in record time to establish a presence and include our products in various exciting projects. We are happy about this successful partnership and are looking forward to a prosperous cooperation with Patrick Salloch and his team.’
Shortly before the announcement, PAT technology specialist Alan Liddelow attended a DirectOut training session in Germany, and latterly described the brand as ‘providing our clients and PAT with products which were missing in our product range. We are not only impressed with the build quality and the ease of use, but the very affordable price which will make DirectOut Technologies a household name in every broadcast facility in Australia.’