QSC appoints Brad Zell as online marketing manager
Published: ASIA
WORLD: QSC Audio has announced the appointment of Brad Zell as online marketing manager, a role that sees the former PreSonus employee take responsibility for the Costa Mesa manufacturer’s digital marketing efforts including social media management, digital content creation, campaign management, and artist relations.
Prior to this appointment, Mr Zell spent 10 years at PreSonus as director of marketing communications, managing the company’s dealer and distributor marketing activities and relationships alongside social media and artist relations. He also played an important role in product management. His past roles include a directorship at Avalon Design, while in his personal time he is a performing musician.
Ray van Straten, QSC’s senior director of marketing communications and training & education, described himself as ‘elated’ at Mr Zell’s appointment. ‘As we continue to grow as a global brand, the ability to create and deploy compelling and effective online campaigns will be crucial to our success,’ he continued. ‘Brad’s vast experience and knowledge on the QSC team present us with new and exciting possibilities for the future.’
Mr Zell added: ‘I am extremely excited to join the talented marketing team at QSC. My goal is to continue to grow our social communities and our online presence, building on the customer care that QSC has already established. I also happen to be a happy QSC customer. It’s great to be able to work for the company that makes my favourite loudspeakers and aligns with my passion as a musician.’