QSC Asia opens in Hong Kong
Published: ASIA
HONG KONG: QSC Audio Products LLC has opened a new subsidiary, QSC Asia Ltd, based in Hong Kong. The subsidiary will act as a hub for the manufacturer in Asia, offering sales, marketing, training service and support capabilities.
Situated in a 500 sq-m split facility in the New Territories, QSC Asia will support the Asia Pacific region with localised sales, service, and support capabilities, as well as managing the supply chain and offering around-the-clock back office support and product training. The geographical scope of the subsidiary will extend from the India to the China and Japan and down into Australasia.
With the market in Asia Pacific continuing to grow, by early 2010 QSC had identified this region as a critical priority, and Hong Kong as the base from which to service it. Commenting on the development, Harold Yin, QSC senior VP, global sales and marketing, said that the opening of QSC Asia had been the culmination of a strategic five year plan, and had been accelerated following ‘the strengthening of our Asian infrastructure. First we needed to ‘earn the right’ to enter the market and have the right management team in place,’ he explained. In April this year the company recruited David Fuller as sales manager for the region and appointed project application support technician, Sebastian Chong, as product specialist for Asia Pacific.
‘We will be putting in all the support functions — including sales and marketing, technical support and training. We have a theatre in which to present seminars, and with Asia becoming an early adopter of Q-Sys, this is vitally important,’ confirmed Mr Yin. ‘QSC carries a high brand premium and we need to demonstrate the ability to deliver service and support as well as training and education. High levels of technology, as represented in our Q-Sys offering, demand highly technical consultative sales and support capabilities. It’s therefore important for us to be able to educate our distribution and sales partners, and provide customers with a compelling reason for buying QSC.’
QSC CEO, Joe Pham, added: ‘This represents a significant investment for QSC. We are excited about our prospects for growth in the Asia Pacific region, which requires strengthening our capabilities, and enhancing our partners’ capabilities as well.’