QSC promotes Barry Ferrell to senior vice president and CSO
Published: ASIA
WORLD: QSC Audio has promoted long-term team member Barry Ferrell to become senior vice president and chief strategy officer. In 1990, Mr Ferrell became the first technical hire in the company’s sales and marketing department, originally joining as an applications engineer. Most recently he served as vice president of cinema, a position he held since October 2012.
Over the course of a 23-year career Mr Ferrell has served as the product manager for every cinema product developed by the Costa Mesa-based manufacturer including DCA amplifiers, DCM crossover/monitors, DCS loudspeakers, and the DCP line of digital cinema processors. He has also played a significant role in the development of products for the installation market.
His new role as chief strategy officer will see his responsibilities expand to encompass the overall strategic direction of the company while developing and executing product strategies across all sectors. He will also remain involved with the cinema group at a strategic and product planning level, though day-to-day operations are to be managed cinema sales manager Danny Pickett and cinema marketing manager Mark Mayfield.
‘Barry’s success in the cinema group has proven that he’s mastered the skills of anticipating a market’s needs, developing the strategies to address them, and most importantly, marshalling the internal resources to execute the necessary tactics in an efficient and timely manner,’ commented CEO Joe Pham. ‘We’re looking forward to being able to apply his perspective and leadership skills across the entire product development organisation.’
Mr Ferrell added: ‘Strategy must be consistent across any organisation. Product strategy must be supported by complementary sales and distribution strategies. At the same time, sourcing and logistics continue to be vital to QSC’s success and profitability in a global market. As I look forward to the challenges of my new role, I have the utmost confidence in Mark and Danny to lead the cinema team going forward.’