Que Audio appoints Hensontech Corp for China
Published: ASIA
CHINA: Que Audio has appointed Hensontech Corp as its Chinese distributor, having impressed the brand with its ability to supply large quantities of pro audio equipment to both the broadcast and A/V sectors, production and house of worship denominations, as well as having regular contact with day to day users. This is Que Audio’s first-ever Chinese distributor.
‘We picked Hensontech because they are one of the best Sennheiser dealers in China as well as having quite a prominent reputation amongst the broadcast and on-air sector,’ said Jay Heaton, Que Audio’s Australian and international sales manager. ‘As Que Audio was originally derived from the knowledge and vast experience gained from our parent company in both industries, we thought a relationship between Que Audio and Hensontech would be a great one.
‘Like any new relationship, we wish to nurture and grow the business between Que Audio and Hensontech Corp,’ he furthered. ‘We wish to see a steady rise in the volumes of both our Performance Series and Solution Series lines in Asia over the next 12 months with a focus on securing new territories and communicating brand awareness in those territories.
‘There's a growing demand for quality products inside the Chinese marketplace,’ he explained. ‘China is fast becoming one of the greatest and fastest rising economies in the world. For Que Audio not to recognise this and to start to focus its attention in securing solid distribution channels would be foolish and leave the marketplace open to our competitors.’