Riedel appoints Andreas Pater head of rental innovations
Published: ASIA
WORLD: Riedel Communications has appointed Andreas Pater to the position of head of rental innovations. Mr Pater will oversee product management within the company’s rental department and work alongside his team to optimise the marketing and management of its rental solution portfolio. He moves to Riedel after serving as managing director for all technical departments at event technology supplier Gahrens + Battermann GmbH.
‘Over his career so far, Andreas has handled virtually every element involved in creating and delivering sophisticated solutions for complex live productions,’ said Riedel Communications CEO Thomas Riedel. ‘As both an engineer and senior-level manager, he has the knowledge and leadership skills to help us to refine our rental department in a way that better serves our own business while improving the service and solutions we offer our customers. We are very pleased to welcome Andreas to the company.’
At Gahrens + Battermann he was responsible for new business development, technical innovations, selecting and purchasing production equipment and process optimisation. He was also responsible for the internal IT department, the financial department and human resources. During his 20-year tenure, Mr Pater not only served as project manager for large-scale events but also provided internal vocational training on event technologies.