Ruifeng lights the way in Guangzhou
Published: ASIA
CHINA: The Guangzhou Municipal Government and the China Illuminating Engineering Society recently hosted the sixth annual Guangzhou International Light Festival. The event was organised by Ruifeng Audio Technology Corporation Ltd and Guangzhou Ruifeng Jiansheng Light & Audio Equipment Engineering Co Ltd and curated by the newly-established Guangzhou Ruifeng Culture and Communication Co Ltd. The festival began with an opening ceremony at the Guangzhou International Sports Arena.
With Ruifeng Audio involved in the festival organisation, it should come as no surprise that LAX loudspeakers played an important role at the event, while the company also utilised the opportunity to showcase its other talents. ‘This marks an expansion of the company. Ruifeng was a distributor to begin with and then we started to build our own brands. Next, we setup our own engineering company to implement fixed installation projects and now we have the cultural company,’ explained Penny Huang, the general manager of Ruifeng Culture and Communication. ‘Because LAX was an already established audio brand, we looked to add more value and this was one of the reasons that we started Ruifeng Culture, which works on all phases of an event, from concept creation, playwriting and direction to prop making, rehearsal, lighting, sound and stage art.’
During the event itself, LAX speakers were installed to provide audio that complemented the lighting displays, with 70 per cent of the lighting features accompanied by interactive sound elements. Ruifeng deployed a dedicated team to design the sound systems for the different lighting works. Meanwhile, with the festival taking place in Guangzhou’s central business district, where there is no existing emergency broadcasting setup, Ruifeng also worked with the police department and designed two dedicated emergency operation centres and a broadcasting centre for the festival, also utilising LAX cabinets.