Sennheiser Greater China named exclusive distributor for Apart Audio
Published: ASIA
CHINA: Sennheiser Greater China has entered into an agreement with Audioprof NV, the manufacturer of Apart Audio fixed install products, for exclusive distribution of the entire Apart Audio product line in Greater China. The partnership is described as supporting both Apart’s ongoing push to expand its market presence in Asia, as well as Sennheiser’s commitment to offering audio solutions for fixed install applications.
‘Following the strong recommendation of colleagues at Sennheiser subsidiaries such as France, UK and Australia who are already representing Apart in their respective countries, we gave the product line a close look,’ explained Marc Vincent, president of Sennheiser Greater China. ‘To our astonishment, we discovered an installed sound product line which offers unparalleled quality to price ratio, which we felt will offer the Chinese clientele a unique value. We ran a series of intricate tests, convincing us that every product including speakers, amplifiers, matrixes, DSP and accessories are well adapted to the most demanding installed sound requirements, and will definitely exceed any established local standards.
‘Besides the excellence of the products, we were delighted to discover a competent, creative and passionate Apart Team located in their Belgian Headquarters,’ added Mr Vincent. ‘We at Sennheiser Greater China feel that Apart will be perfectly complimentary to Sennheiser products and services offering. We are convinced that combining Apart and Sennheiser products in complex audio system installations will allow us to raise the overall quality of sound reproduction in public places. We look forward to a long lasting and fruitful cooperation between our enterprises.’
‘Thanks to the high skilled and very committed team of Sennheiser Greater China, the Chinese market will be able to enjoy the exclusive Apart audio solutions.’ said Koen Claerbout, CEO of Apart and Kris Vermuyten, Apart marketing and sales director.