Sennheiser supports hip hop in Hong Kong
Published: ASIA
CHINA: Sennheiser Hong Kong recently lent its support at the Asian High Schoolers Hip Hop Championship, Hong Kong Preliminary competition across various parts of Hong Kong, and Neverland Dance House’s Time Hipkidz Dance Party at Tai Po Mega Mall.
The former event was organised by Youth Outreach, School of Hip Hop, and saw
37 teams from high schools across Hong Kong participate. Sennheiser provided professional audio support in addition to a prize for the winning teams, and each member was awarded with a pair of Sennheiser X Adidas headphones.
The judging panel included Shing Mak from Neverland Dance House, ArChing from SODance Studio, HongBoy from StudioDanz/Rhythm Attack, ChaCha Kong from Rhythm Attack/Boogie Renaissance and special guest judge Lil John from Footwork Fanatix/Killafornia.
‘With Sennheiser’s support, the young participants could enjoy the excellent audio performance from a professional company,’ said Clara Law, a representative from Youth Outreach, School of Hip Hop. ‘It does not get better than this.’
Meanwhile, Neverland oversaw the organisation for the Time Hipkidz Dance Party, which was open to children aged three to 13. Held at the Tai Po Mega Mall Zone C, the dance competition was attended by over 300 people. Sennheiser once again provided all audio equipment, as well as a range of prizes for all participating children.
‘Sennheiser is pleased to do its part in promoting music through these local events which gives us an opportunity to meet with fans and followers of the brand,’ said Priscilla Lam, director of communication and branding, Greater China, Sennheiser. ‘We have a 4,000 strong fan base on the Sennheiser HK Facebook fan page and we want to encourage more interactivity with our local fans and users.’