SF cinemas boost 4K capabilities with Sony
Published: ASIA
THAILAND: Thai cinema chain SF Corporation has revealed plans to install a substantial number of Sony’s latest SRX-R515P 4K digital cinema projection systems nationwide. This reportedly makes it the first cinema operator in the country and one of the first in Asia to install 4K projection systems from Sony.
The addition of the new 4K projection systems will bring the cumulative number of 4K projection systems installed in SF Corporation’s theatres to over 100 units, and will see Thailand taking 4K forward in Asia at the same time as Japan, Korea and China.
‘At SF Corporation, our business direction focuses on delivering the best entertainment experience to customers,’ said Suwat Thongrompo, president of SF Corporation. ‘We have never ceased to find new innovation, especially film projection systems, to thrill movie-goers of all segments. 4K is the future of cinema and it is here today, sweeping across major cinemas around the world and now in Asia as well. The technology is today’s sharpest digital projection system and gives everyone a truly different cinema experience.’
‘SF Corporation is the first cinema operator in Thailand to recognise the heightened levels of engagement and enjoyment that a 4K viewing experience brings to cinema-goers,’ added Saito Motomi, managing director of Professional Solutions Company (PSAP), Sony Electronics Asia Pacific. ‘We’re pleased to work in close collaboration with SF Corporation to ensure that movie viewers in this region are offered the most breath-taking and immersive cinema experiences available.’
‘As the leading manufacturer of 4K resolution digital cinema projectors and the only manufacturer to provide a complete end-to-end digital cinema solution to exhibitors, Sony’s 4K solution is so much more than just the projector,’ Mr Thongrompo continued.
‘They provide everything from the projection technology to whole theatre management solutions (TMS), off-site management and support, 3D systems, entertainment access glasses, HFR technologies and more. Sony also harnesses the best in technical innovation, and its SXRD 4K technology is truly leading the digital cinema revolution.’