SMPTE and Hollywood Post Alliance look to future merger
Published: ASIA
WORLD: The Society of Motion Picture and Television Engineers (SMPTE) and Hollywood Post Alliance (HPA) have laid out plans to merge the two organisations by May 2015. The first step in the partnership will see SMPTE providing HPA with administrative support. The move has also been hailed as an opportunity to extend their reach and expand their membership to better serve the whole industry.
‘HPA is known not only for its unique brand identity, but also for facilitating open dialogue among all disciplines in the entertainment industry,’ said Wendy Aylsworth, president of SMPTE. ‘Complementing SMPTE's work in standards and education, these qualities will enrich the experience of our members worldwide, giving them the opportunity to engage in more frequent dialogue with nontechnical and supporting industry professionals. For these and many other reasons, we look forward to extending the HPA brand to a broader global audience.’
‘With this partnership, HPA and SMPTE strengthen our collaborative work in addressing how our communities plan for the future of technology and the creative process,’ added Leon Silverman, HPA board president. ‘For HPA, a closer relationship with SMPTE is also valuable in that it will enable our organisation to extend the reach of our content and our work to a global audience beyond Hollywood.’